Ford Explorer Facebook Project

The idea was ambitious; when someone would ask a question on the new Ford Explorer’s Facebook page, a video answering said question would be shot and posted within 48 hours. Thank god, humans are predictable and the same questions were asked over and over and over. This and the “Black Widow” were 2 of a pile of Explorer spots that I did for Team Detroit that were placed in a library of feature-specific videos that would be drawn from when someone would ask, “Does the Explorer have a power sun roof?” for the fourth or fifth time.